Artificial Intelligence in Marketing and Advertising

Artificial intelligence (AI) is one of the most popular topics in technology and has become an integral part of many industries including marketing and advertising. Artificial intelligence is basically intelligence exhibited by machines and the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds such as “learning”…

How SMEs Can Benefit from Programmatic Advertising

The following is my recent article at ExchangeWire; the leading publisher in marketing technology, advertising technology and programmatic advertising across EMEA, APAC and LATAM. November 2016, https://www.exchangewire.com/blog/2016/11/09/smes-can-benefit-programmatic-advertising/   According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth…