How SMEs Can Benefit from Programmatic Advertising

The following is my recent article at ExchangeWire; the leading publisher in marketing technology, advertising technology and programmatic advertising across EMEA, APAC and LATAM. November 2016, https://www.exchangewire.com/blog/2016/11/09/smes-can-benefit-programmatic-advertising/   According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth…