Cross-device targeting has been a hot topic in advertising for the past few years. Marketers embrace a more holistic audience view and want to target, measure or engage a single person across all their digital devices. The reason for this attention is the increase in the number of consumers who use multiple devices at the…Details
If you accept all the praise, you have to accept all the critics.
– Chris Brogan, famous blogger
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Artificial intelligence (AI) is one of the most popular topics in technology and has become an integral part of many industries including marketing and advertising. Artificial intelligence is basically intelligence exhibited by machines and the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds such as “learning”…Details
The following is my recent article at ExchangeWire; the leading publisher in marketing technology, advertising technology and programmatic advertising across EMEA, APAC and LATAM. November 2016, https://www.exchangewire.com/blog/2016/11/09/smes-can-benefit-programmatic-advertising/ According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth…Details
Self-serve advertising is defined as the ability of an advertiser to place their own ads without the assistance of an actual advertising sales representative. This helps to reduce costs, as well as gives the advertiser more convenience in the placing of their ads. Programmatic advertising is at hyper growth stage and is expected to grow…Details
Whether it is a start-up or a big public company; the resources are always limited. You need to achieve company goals with minimum possible expenditure of resources. Managers deal with day-to-day operations but at the end, a company’s success always depends on the results. Here are some important criteria that are taken into consideration during…Details
Organizational efficiency can be described as the organization’s ability to implement its plans using the smallest possible expenditure of resources. It is crucial to achieve efficiency in an organization no matter it is a start-up, growth-stage or mature. It is the key in building and managing healthy and successful organizations. As stated in the definition,…Details