IMG_20151213_153219I studied Management at Bogazici University and after graduation, I worked at Ernst & Young as a financial advisor for 4 years. Then I worked Dogan Media Group for 3 years where I was leading financial and strategic planning for broadcasting division. During 2008-2009, I lived in France and Singapore to get my MBA degree from INSEAD Business School. Right after graduation, I spent a year at Philips as a Business Controller covering South East Europe countries.

I moved to Dublin, Ireland to work at Google EU Headquarters in 2011 where I took the role of Advertising Sales and Operations Manager covering different markets such as Turkey and Nordics. I moved back to Turkey in 2014 and joined the management team of the leading home decoration e-commerce company, Evim.net. In 2015, I took another leadership role at ReklamStore, Turkey’s leading digital advertising platform which is in high-growth stage.

I have a strong analytical background and I took many different roles in a variety of functions during my career. My experience includes sales and operations, online marketing, digital media, e-commerce, people management, business development, strategic and financial management. My main interest is increasing company value and this covers different areas such as strategy execution for sustainable growth, building effective organizations, organizational efficiency, merger & acquisitions and fundraising.

  • 2014-present ReklamStore & Evim.net, CFO & COO, Turkey
    • ReklamStore is the leading digital advertising platform in Turkey
    • Evim.net is Turkey’s leading e-commerce site on home decoration; which received funding from EBRD, 212 Capital Partners and Smile Ventures
    • Led finance, strategy, operations, marketing, people ops, M&A and investor relations functions at ReklamStore & Evim.net which are sister companies
  • 2011-2013     Google EU Headquarters, Advertising Sales and Operations Manager, Ireland
  • Turkey, Nordics (Denmark, Sweden, Norway, Finland)
    • Led advertising operations and customer services for markets with total size of more than a billion
    • Led online sales and operations of SMB (Small Medium Business) segment with hundreds of thousands long-tail advertisers and annual multi-hundred million revenue
    • Launched revenue programs targeting different segments in SMB, such as new and churned advertisers, top spenders and agencies, which resulted in 20% additional revenue uplift
    • Doubled customer satisfaction score by improving current support process and launching new service channels such as full-day phone support
    • Decreased fraud rate and fraudster contacts by 50% in one year. Prevented several big fraud attacks which could create significant business risks
    • Improved operational efficiency by optimizing the processes, applying new automations and increasing productivity which resulted in saving of 2+ FTEs
    • Received “Best Performance Improvement” prize in Google EMEA
    • Collaborated with marketing on acquisitions via different projects which resulted in 35% growth YoY in advertiser base
  • EMEA Region
    • Led EMEA SMB Sales target setting process. Analyzed the efficiency of the sales teams in EMEA region, executed efficiency improvement project which resulted in 10% increase in revenue
    • Led capacity planning, opex budget and hiring of EMEA region. Achieved 25% headcount growth in the organization
  • Leadership
    • Managed 30+ online specialists team, dealing with advertisers. Recruited and trained 20+ people. Grew and promoted people, who transferred to sales, technical and product teams within Google
  • 2010-2011    Philips Healthcare, Business Controller of South East Europe, Turkey
    • Controlled financial performance of 16 countries. Achieved 13% cost saving YoY
  • 2005-2008    Dogan Media Group, Financial and Strategic Planning Manager , Turkey
    • Led financial & strategic planning of KanalD, StarTV, CNNTürk, D-Smart and 20+ thematic channels
    • Ran 5+ due diligence efforts; in particular the valuation of Dogan TV Holding which resulted in Axel Springer acquiring a 25% share for €375 million and Dogan TV acquiring Star TV for $300 million
    • Led restructuring efforts to integrate 13 business units in particular sales, finance, media infrastructure and HR into a shared service center, resulting in saving of $12.4 million
  • 2001-2005    Ernst & Young, Financial Advisor,  Turkey
    • Led business assurance and advisory projects in industries including consumer goods, cement, manufacturing, textile, tourism and financial services
    • Got 4 promotions in 4 years, Managed the projects for the largest client of Istanbul office
  • 2008-2009    INSEAD, MBA, France-Singapore
    • INSEAD Alumni Fund (IAF) Diversity Scholarship
  • 1997-2001   Bogazici University Bachelor of Arts in Management (Honors), Turkey
    • Awarded Merit and Financial Need Scholarship, Ranked 95th in 1.5 million in Entrance Exam
    • 2005-Present: Certified Public Accountant (SMMM)