Cross-device targeting has been a hot topic in advertising for the past few years. Marketers embrace a more holistic audience view and want to target, measure or engage a single person across all their digital devices. The reason for this attention is the increase in the number of consumers who use multiple devices at the…Details
Artificial intelligence (AI) is one of the most popular topics in technology and has become an integral part of many industries including marketing and advertising. Artificial intelligence is basically intelligence exhibited by machines and the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds such as “learning”…Details
The following is my recent article at ExchangeWire; the leading publisher in marketing technology, advertising technology and programmatic advertising across EMEA, APAC and LATAM. November 2016, https://www.exchangewire.com/blog/2016/11/09/smes-can-benefit-programmatic-advertising/ According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth…Details
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, ReklamStore, the internet has democratised advertising by offering the opportunity for SMEs to grow with effective marketing. Here, she explains to ExchangeWire that the measurability and efficiency of online advertising at low costs, compared with traditional advertising, has made it a crucial way for SMEs to increase sales.
I was born and raised in different cities in Turkey and moved to Istanbul to study at Bogazici University Management Department. After graduation, I worked at Ernst & Young as a financial advisor for 4 years. Then I worked Dogan Media Group for 3 years where I was leading financial and strategic planning for broadcasting division. During 2008-2009, I lived in France and Singapore to get my MBA degree from INSEAD Business School. Right after graduation, I spent a year at Philips as a Business Controller covering South East Europe countries.
I moved to Dublin, Ireland to work at Google EU Headquarters in 2011 where I took the role of Advertising Sales and Operations Manager covering different markets such as Turkey and Nordics.LEARN MORE